This is the second installment of the FQ Trilogy.
The first part (front cover) discusses why Financial Education alone does not work. It includes a crash course in Behavioral Economics explained in easy-to-understand language.
The flipside discusses the Psychology of Money. It explains 16 Behavioral Economics principles that affect the way you deal with money in a fun way, with the help of Rational (Makatwirang) Mak and Emotional Emong.
This is the product of the author’s years of experience researching, writing, experimenting, teaching, and studying about the subject matter, including an Executive Course on Behavioral Economics at the Harvard Business School. The author is also in consultation with the Father of Behavioral Economics and Nobel Laureate Richard Thaler, and popular Behavioral Economist Dan Ariely.
* The book is available in print. Discounts are given to bulk order of at least 50 print copies of this book. Please contact Rose@FQMom.com
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