Dan Ariely greets FQMom on her FQ Book 2 Launch

Dan Ariely greets FQMom on her FQ Book 2 Launch

In Behavioral Economics
Apr 05, 2021 by Rose Fres Fausto

This is a message from the person who introduced me to #BehavioralEconomics on the occasion of the launch of FQ Book 2 – Why Financial Education Alone Does Not Work (a crash course in Behavioral Economics).

The book Predictably Irrational by Dan Ariely was what got me hooked in Behavioral Economics. I wrote to him and we corresponded for years until we had the meeting in his “lab” at the Duke University in 2016.