Why doesn’t the 99% invest in the stock market? Answer: Myopic Loss Aversion (The Psychology of Money Series*) April 26, 2017 Behavioral Economics, Financial Wellbeing shares Facebook Twitter EmailGiven these historical records and the fact that we all have to prepare for an important long-term goal (i.e. decent and financially happy retirement), how come only a miniscule less than 1% is investing in this asset class?…